SOON

Geral

18 de Outubro de 2016

THE KYME BRAND

The story of the brand Kyme starts as a game, almost a bet, from the mind of
an inspired and resourceful optician: Antonello Calderoni. All began with the production
of a small sunglasses collection, that mirrors the personal taste of the
businessman. Put in the drawers of Antonello’s optical shops, Kyme sunglasses
were shyly shown to the clientele and sold together with other famous and
established brands. What began as an experiment became a real success: Kyme
sunglasses were much more appreciated then those of his direct competitors in
the same range of price and customers target.